Management Buy Out for QRS as MD Sam Adby Retires

UK data collection agency QRS Market Research has completed a management-led buyout of retiring MD and shareholder Sam Adby. Terms of the deal were not disclosed.

Launched in 1975, Hertfordshire-based QRS provides a full range of qual and quant services including face-to-face, telephone, and online data collection for both the B2B and B2C markets. The company also conducts ad hoc studies, and has its own panel.

Under the new structure, Kathy Tomlin (pictured) replaces Adby as Managing Director, and the remaining management team comprises Lee Tomlin and Sarah Hobley as Senior Directors overseeing new technology and communications/field respectively; David Sutterby as a Director responsible for the delivery of Internet, telephone, IVR and mobile studies; and ADs Melissa Roantree overseeing face-to-face quant and Michelle Smith overseeing development and growth of the qual recruitment department.

Commenting on the new structure, Tomlin said: 'This marks a new era and an important milestone for the business, which celebrates its 40th anniversary next year. The management buyout will enable us to restructure and facilitate our future growth strategy - building on our existing relationships, targeting new markets, embracing new industry technologies and supporting current and future clients.'

Adby joined QRS in 1989 and was appointed as its MD in 1999. She began her career at the BBC before moving to CRAM Research where she worked as a Field Director.

Web site: www.qrs-research.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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