emma Adds Social Media Data

Australian industry body The Readership Works says it has enhanced its 'emma' readership survey with the addition of social media data.

emma (Enhanced Media Metrics Australia), which is funded by the newspaper industry and run by Ipsos MediaCT, gathers data from more than 54,000 people a year, and examines their readership across all newspaper and magazine formats including print, online and mobile devices, including tablets.

The new data includes features such as number of social media connections across Facebook, LinkedIn, Instagram and Twitter; involvement on social media including uploading photos and videos, updating status, liking, commenting and sharing content; use of apps; and word-of-mouth sharing of opinions and knowledge about products and services.

Simon Wake (pictured), Ipsos MediaCT MD, comments: 'The new social media data brings a new level of depth to the valuable insights emma provides to subscribers when creating consumer profiles. This is the latest enhancement, with more to come.'

Web site: www.thenewspaperworks.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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