Synovate Veteran Launches 'Wisdom, Insight and Mojo'

In the US, former Synovate exec Steve Wolf has launched a new multi-country research agency called Wisdom, Insight and Mojo, which aims to deliver contextual insight merged with cultural understanding and novel thinking.

Wolf (pictured) previously helped Market Strategies International (MSI) launch and run a standalone qual insights boutique consultancy called Market Strategies Qualitative. Before this, he spent fourteen years at Synovate, latterly as Commercial Director, Global Qualitative and earlier as SVP and Division Director for Synovate Qualitative US. Earlier in his career, he held senior roles at Maritz Research and Harte-Hanks Marketing Services.

Through his new company, based in the New York metro area, Wolf will pull together project teams comprising local experts from around the world, who will use appropriate methodologies and advanced technologies to deliver multi-country studies.

Commenting on the launch, Wolf said: 'Conducting multi-country research is an art which requires flawless execution combined with a deep understanding of countries, cultures and other proficiencies. The opportunity to provide this service, along with the delivery of contextual insight and mojo to guide disruptive decision making, is a unique combination and the reason that the business was created.'

Web site: www.wisdominsightmojo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.