YouAppi Raises Growth Funds

Mobile media buying platform and content consumption analyst YouAppi has raised $3m in a Series A round of growth funding.

Founded in 2011 by serial entrepreneur Moshe Vaknin (pictured), YouAppi's proprietary technology analyses mobile customer acquisition patterns via apps and the mobile web, according to 25 different demographic, geographic and interest-based factors; evaluates and segments them to identify profitable targets based on 'lifetime value'; and then matches the best content with the users most likely to engage and pay for it. Data comes from more than 200 million users.

The company has also launched a mobile customer acquisition solution that conducts real-time multi-variant analysis, and delivers mobile app recommendations for more than 1,100 publishers.

New funding has been led by Glilot Capital Partners, 2B-Angels and Flint Capital, and brings the total raised to date to $5m.

With offices in New York, San Francisco, Madrid and Israel, the firm is online at: www.youappi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.