SSI and Avios Offer 'Rewards for Thoughts'

Sampling, data collection and analytics specialist SSI has announced a deal with air loyalty program Avios, which will offer the latter's collectors the option to join SSI's B2B inSSItes panel.

Avios is one of the largest loyalty programs in the world, operating the currency for British Airways Executive Club, Iberia Plus and Meridiana Club frequent flyer programs and running its own Avios Travel Rewards Program in the UK and South Africa. The scheme has 'millions' of members, saving for 'rewards' including flights with British Airways, Iberia and Meridiana.

Those signing up for 'Rewards for Thoughts' will receive from 25 to 50 Avios for every survey they complete, plus a one-off signing-up bonus of a chunky 600 Avios.

Eliana Angelova, Head of Global Business Development at Avios, says the scheme's members are 'well travelled and well informed'. Bob Fawson, SSI's Chief Access, Supply and Engagement Officer comments: 'SSI continues to expand its global B2B inSSItes solution with a leading loyalty program like Avios. With Avios, SSI will have access to all Avios channels worldwide including British Airways populations in the UK, and soon in the United States.'

SSI has 3,300 employees working in 25 offices in 18 countries. Web sites are at www.surveysampling.com and www.rewardsforthoughts.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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