Forbes and Prosper Launch Executive InsightCenter

Forbes Insights - the research practice of publisher Forbes Media - has partnered with Prosper Insights & Analytics to launch a subscriber data platform, the Forbes Executive InsightCenter.

Tapping in to a proprietary database of information about senior-level executives in the Forbes community, Forbes Insights conducts research on a variety of topics, and reports on issues and trends relating to wealth creation and wealth management.

The new InsightCenter, created in partnership with business intelligence specialist Prosper, will provide users with information about companies' customers, competitors and markets, the economy and future consumer spending plans. The system pulls together data from multiple sources, including a proprietary data warehouse incorporating monthly data on consumer buying trends and attitudes from Prosper, Forbes Insights and the US government. Data sets can be customized for individual users, and tailored for any industry.

Bruce Rogers (pictured), Forbes' Chief Insights Officer, comments: 'This platform is chock-full of market intelligence, and provides a rich source for thought leadership content to feed content marketing initiatives. By having this information at their fingertips, senior management teams can quickly assess the pulse of the marketplace and make decisions based on evidence rather than gut instinct.'

Web sites: www.forbes.com/forbesinsights and www.prosperdiscover.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.