Ipsos Australia CEO Joins Roy Morgan

Roy Morgan Research has appointed former Ipsos Australia Chief Exec and AMSRO President Hugh Amoyal as its new Deputy CEO. The firm has also given Head of Client Services Howard Seccombe the new role of Chief Digital Officer.

Amoyal has spent five years as CEO of Ipsos Australia, and served as President of AMSRO (the Association of Market and Social Research Organisations) in 2013. Earlier he worked as a senior marketer with client companies such as Rothmans, Heinz, AstraZeneca and Meat and Livestock Australia.

The new role, for which he will travel weekly between the company's new Kent Street, Sydney office and its Melbourne headquarters, gives Amoyal responsibility for leading the firm's drive for better cost-effectiveness, flexibility and utility.

Company CEO Michele Levine says the company has spent the last few years 'exploring and refining innovative new ways' to use its expertise, one of the results being the launch one year ago of a new segmentation product for advertisers, Helix Personas, developed in partnership with large digital media owners in Australia and overseas. This August, the company launched a new metric to calculate the 'audience dollar value' (ADV) of a range of traditional and digital media across a range of consumer and business expenditure categories.

Levine says of the appointments: 'As we embark on this next phase, Hugh brings the right mix of senior industry experience, relationship skills and commercial acumen to ensure we achieve our bold goals in 2015 and beyond... Howard's new role as Chief Digital Officer reflects our intention to find more opportunities to put our proficiency in market research, data science analytics and modelling to work in a digital context.'

Web site: www.roymorgan.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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