PageScience Launches Health Insight Dashboard

Page-level ad targeting specialist PageScience has launched a Health Insight dashboard, enabling agencies and pharmaceutical/hospital brands to view daily ad impressions for their choice of 60 major health condition categories.

The New York-based company, formerly known as Precision Health Media, identifies specific pages on sites that best match a brand's goals, and delivers ads directly to those pages. Its PageMatch technology ranks pages based on a range of criteria including historical ad performance, viewability, sentiment and context.

The firm has been using an internal version of the Health Insights dashboard to monitor campaigns at the page level since launching PageMatch three years ago. Through the new tool, impressions can be broken down by PC and mobile, as well as by location - either nationally, or by any combination of markets. Pages are scored by several criteria, and health categories being tracked include AIDS-HIV, allergies, cancer, chronic pain, diabetes, flu, orthopaedic and pregnancy.

CTO Satnam Gandhi (pictured) comments: 'With this new dashboard, agencies and brands can now instantly access all the PageScience-scored premium programmatic ad availabilities for their specific audiences. Each user receives a customized version of the dashboard based the specific health conditions they want to monitor.'

Web site: www.pagescience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.