Marketing metrics software developer gShift has partnered with digital marketing software provider Grupo Arion, to expand its presence to Mexico / Latin America.
gShift's platform provides users with search, e-mail, social media and mobile content marketing data in one place. Digital agencies use the platform to analyze content performance across search and social media initiatives, while brands use it to analyze relevant conversations and web activity and measure content, ROI and engagement.
Through the partnership with Grupo Arion, gShift will roll out its solutions to agencies and brands across Mexico and Latin America. Krista LaRiviere (pictured), CEO and co-founder of gShift, comments: 'Through this strategic partnership, brand marketers and digital marketing agencies in the region will have access to gShift's technology and services to help drive successful content marketing strategies and measure the performance of their owned and earned digital marketing investments.'
Web sites: www.gshiftlabs.com and www.grupoarion.com.mx .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.