Dentsu Aegis Buys UK Social Media Specialist

Marketing services giant Dentsu Aegis Network has acquired London-based social media agency Tempero for an undisclosed sum. Tempero, whose services include community management and 'listening', will eventually operate as the European arm of the Network's social media division ICUC.

After eleven years in business Tempero has grown to more than 160 staff, who will now join ICUC's more than 400 employees. Tempero founder Dominic Sparkes will lead the team as CEO of ICUC EMEA, and will report to Tracy de Groose, CEO of Dentsu Aegis Network UK and Keith Bilous, ICUC CEO and President.

Bilous says of the deal: 'This acquisition reinforces ICUC and Dentsu Aegis Network's leadership position in social media management. Extending into EMEA is critical for business growth and we are very excited about the next steps in realising our global strategy. Sparkes describes it as 'an incredible opportunity to join a thriving business' and adds: 'We are excited to be part of Dentsu Aegis, a strong and growing network that has an outstanding reputation for servicing and building the largest brands in the world'.

Web sites: www.dentsuaegisnetwork.com and www.tempero.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.