Mixpanel Secures $65m Growth Fund

Web and mobile analytics firm Mixpanel has raised $65m in a new investment round, and plans to use it to fund acquisitions in the machine learning arena, build an R&D team, and expand into new markets.

San Francisco-based Mixpanel was launched in 2009 by Arizona State University graduates Suhail Doshi and Tim Trefren, with $15k in seed funding from start-up investor Y Combinator. Their platform allows customers to track in real-time how users interact with web sites, social media games and apps, including user events such as buying virtual goods in a Facebook game. The firm now analyzes 34 billion actions every month.

New funding comes from existing investor Andreessen Horowitz and the deal values Mixpanel at $865m. The company will use a proportion of the money to expand to New York next year, and then internationally in 2016.

Web site: www.mixpanel.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.