Deloitte and Digivizer in Social Media Analytics Deal

Professional services firm Deloitte Australia and social media analytics technology company Digivizer have partnered to create new business consulting and technology services.

Sydney-based Digivizer analyses the social media profiles of customers and influencers, to capture cues around brands, products, topics, services, and lifestyle changes, along with changes in consumer behaviour and sentiment.

The partners aim to provide visibility into how consumers, employees, influencers and the market interact with brands, services, products, people and business processes.

Digivizer CEO Emma Lo Russo (pictured) comments: 'We believe we can redesign the way businesses go to market and engage with customers. By combining Deloitte's consulting expertise with Digivizer's social analytics technology we can change the market landscape for acquisition, risk assessment, cross-selling, retention and loyalty programs.'

Web sites: www2.deloitte.com and www.digivizer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.