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Lopez Lands Top Job at TNS BMRB

January 7 2015

Desiree Lopez has been promoted to the position of Chief Executive Officer of public sector specialist TNS BMRB, along with a seat on the TNS UK Board.

Desiree LopezTNS BMRB was established in 2009, following WPP’s acquisition of TNS. The division offers insight into public policy matters for government and not-for-profit clients, through a range of approaches including bespoke proprietary research, random probability survey capabilities, social media marketing and polling.

Lopez (pictured) joined in 2012 as Head of Qualitative, after leading the Communications and Behaviour Change research practice at EdComs, and having previously spent five years at the Institute of Education, leading research to inform policy and practice in the area of adult basic skills. She was promoted to MD of TNS BMRB last year. She continues to hold a visiting lectureship at UCL, and has been invited to become a member of the World Economic Forum’s Global Agenda Council on Behaviour, which focuses on increasing awareness of behavioural insight approaches by governments across the globe.

Her promotion follows the announcement that Michelle Harrison has moved up to the role of Global Head of Political and Social. Commenting on the move, Harrison said: 'Under Desiree’s leadership, TNS BMRB will continue to go from strength to strength. I am really looking forward to partnering with Desiree to take the skillset of her team to international clients.'

Web site: www.tnsglobal.com .

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