Vizury Launches Gamer Retargeting App

Ad targeting and retargeting specialist Vizury has launched a retargeting app for the mobile gaming space.

The new 'Gaming App-App Retargeting' solution has been developed to help mobile game developers target their existing players with promotions for new games or apps. It also identifies players whose engagement levels drop, and shows them ads to prompt them to continue playing. Additionally, the new tool promotes in-app purchases through behavioral targeting.

Keiichiro Tomimatsu (pictured), GM Vizury Japan, comments: 'This is perfect for large gaming markets like Japan, where players have diverse interests and hence pertinent targeting comes in handy. Beta trials for a leading game developer in China shows that we increased the propensity to purchase of retargeted players by 20% with significant conversion of inactive players to frequent buyers.'

Web site: www.vizury.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.