US web analytics and tag management firm Tealium has closed a $30.7m Series D round of funding, which it plans to use to expand operations domestically and internationally, and drive product development.
Tealium was co-founded in 2008 by former WebSideStory execs Mike Anderson and Ali Behnam. (WebSideStory changed its name to Visual Sciences, was then acquired by Omniture and is now part of Adobe). The firm offers enterprise tag management to help organizations improve their ROI by enhancing the performance of their existing marketing programs, and for the year 2014, it reported organic sales growth of 138%.
New funding was led by the Data and Analytics investment team at Georgian Partners, complemented by a 'major investment' from Bain Capital Ventures, and participation from current investors Battery Ventures, Tenaya Capital, and Presidio Ventures.
CEO Jeff Lunsford (pictured) comments: 'Georgian Partners, with their deep history in analytics and data platforms, share both our heritage and our vision of building a real-time data supply chain. And Bain Capital, with their experienced team, global footprint, and history of investing in transformational companies, is an ideal partner as we scale Tealium worldwide.'
Web site: www.tealium.com .