Partners Launch Online Healthcare Chat Analysis Tool

Surrey-based MMR International has partnered with technology firm Klood to launch an online listening and analysis solution called Brand Data Intelligence (BDI), for use across the healthcare sector.

Launched last year by former NHS cardiologist Dr. Mo Sacoor and medical MR specialist Janet Gunner, the firm offers help in understanding the impact of social media on the reputation of a healthcare service. The new BDI tool can be used to listen to conversations taking place on sites such as Twitter, Facebook, forums, blogs and sector specific sites, and then filter the data by source, location, and language to return results in real-time. An additional function enables users to tag snippets of the data and analyse sentiment, and research analysts can interrogate the data, and assess each post for relevance, ensuring sarcasm and cultural nuance are accurately interpreted. Sentiment is manually assigned.

Gunner (pictured) comments: 'By combining automated data collection with human interpretation and intelligence by skilled analysts, we are able to provide a global market research service to forward thinking businesses. What emerges is a wealth of relevant, non-biased spontaneous commentary that can be applied to market research questions, driven by our clients' requirements, not by moderators.'

Web sites: www.mmrinternational.com and www.klood.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.