US software giant Salesforce has launched a new tool which analyzes customer engagement and proactively delivers new recommended content, products or offers to consumers.
The new 'Marketing Cloud Predictive Decisions' solution combines CRM and marketing data with contextual information such as web browsing history, in order to make predictions about the most suitable content, product or offer for each individual. Customer behavioral data is fed automatically into the platform in real-time, to deliver timely and relevant communications. Users of the platform can also predict which content will result in the highest conversion.
Scott McCorkle (pictured), CEO of Salesforce Marketing Cloud, comments: 'With the launch of Predictive Decisions, we're placing data science in the hands of marketers to help them drive better results. With Salesforce Marketing Cloud, marketers have a single platform that blends CRM and marketing data with contextual information, so they can deploy accurate, predictive programs that turn casual browsers into buyers.'
Web site: www.salesforce.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.