Daily Research News Online

The global MR industry's daily paper since 2000

BuzzCity Adds Mobile Targeting Feature

March 12 2015

Singapore-based mobile advertising network BuzzCity has developed a new feature called Attribute Clusters, which uses proprietary data from audience sampling to enable advertisers to target large demographic clusters.

Dr KF LaiThe firm obtains insights from its audience of publishers, including information about gender, age, location and occupation. Grouping publishers with similar attributes together, the new feature enables brands and agencies to target their advertising and deliver relevant ads to particular audience segments, to sites where at least 65% of the audience displays that attribute.

BuzzCity says that in many markets, males are more likely to shop online than females: as a result, it has initially rolled out two Attribute Clusters based on males and young adults, and plans to add more attributes in the coming months. The tool will also focus on emerging markets, such as Asia, Africa and the LatAm region.

The firm, which is led by CEO and founder Dr KF Lai (pictured), is online at: www.buzzcity.com .

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online