Singapore-based mobile advertising network BuzzCity has developed a new feature called Attribute Clusters, which uses proprietary data from audience sampling to enable advertisers to target large demographic clusters.
The firm obtains insights from its audience of publishers, including information about gender, age, location and occupation. Grouping publishers with similar attributes together, the new feature enables brands and agencies to target their advertising and deliver relevant ads to particular audience segments, to sites where at least 65% of the audience displays that attribute.
BuzzCity says that in many markets, males are more likely to shop online than females: as a result, it has initially rolled out two Attribute Clusters based on males and young adults, and plans to add more attributes in the coming months. The tool will also focus on emerging markets, such as Asia, Africa and the LatAm region.
The firm, which is led by CEO and founder Dr KF Lai (pictured), is online at: www.buzzcity.com .