Daily Research News Online

Prime Insight - analytics and insight specialists - Be Connected!

Most viewed items
in the last week...

  1.   * Havas Buys Social Media Marketing Agency Blink  
  2.   * System1 Group Anticipates Full Year Profit Decline  
  3.   * 'Creston' Ditched as Holding Company Name  
  4.   * StoryStream Raises Funds to Add AI Features  
  5.   WPP Slashes Full-Year Growth Forecast  
  6.   GfK Operations Chief Departs  
Each ( * ) indicates > 1,000 views
Select a region below...
  • UK
  • USA
  • Asia
  • Australia
MrWeb UK
MrWeb USA
MrWeb Asia
MrWeb Australia

BuzzCity Adds Mobile Targeting Feature

March 12 2015
Singapore-based mobile advertising network BuzzCity has developed a new feature called Attribute Clusters, which uses proprietary data from audience sampling to enable advertisers to target large demographic clusters.

Dr KF LaiThe firm obtains insights from its audience of publishers, including information about gender, age, location and occupation. Grouping publishers with similar attributes together, the new feature enables brands and agencies to target their advertising and deliver relevant ads to particular audience segments, to sites where at least 65% of the audience displays that attribute.

BuzzCity says that in many markets, males are more likely to shop online than females: as a result, it has initially rolled out two Attribute Clusters based on males and young adults, and plans to add more attributes in the coming months. The tool will also focus on emerging markets, such as Asia, Africa and the LatAm region.

The firm, which is led by CEO and founder Dr KF Lai (pictured), is online at: www.buzzcity.com .