BrightRoll Integrates Yahoo Audience Ads

US-based digital video ad services firm BrightRoll has made Yahoo Audience Ads available on its platform, giving clients exclusive Yahoo audience data through which to target consumers through video.

BrightRoll, which was acquired by Yahoo last November, helps advertisers target audiences across desktop, mobile and connected TV, and reach four in five video viewers online. The firm's technology collects and analyses hundreds of billions of data points each month, feeding into its audience analysis and behavioral targeting platform.

Following the acquisition, BrightRoll will now make available Yahoo's insights into consumer behavior and interest data from more than one billion users globally; its Search and Mail data; and audience and demographic targeting segments. The firms say this integration will offer access to more than 60 billion monthly impressions across devices, along with the ability to monitor the impact of video campaigns based on social media conversations. In addition, the Yahoo audience data will be added to BrightRoll's existing integrations with comScore and Nielsen, to help advertisers ensure their message is seen by the right target audience in real-time.

BrightRoll CEO and founder Tod Sacerdoti (pictured) comments: 'We recognized an early opportunity to integrate Yahoo's unique data assets into the BrightRoll DSP, and this truly is a game changer. Only a handful of companies in the world have the ability to reach audiences at this scale with this level of consumer insight.'

Web site: www.brightroll.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.