GinzaMetrics Launches 'Social Intelligence Suite'
March 23 2015
San Francisco-based GinzaMetrics has launched a broad-ranging suite of social media intelligence tools, allowing marketers to analyse online conversations, and assess social media channels and their impact.
The Suite includes four modules:
- Marketing Channel Performance tracks social engagement and compares performance across the different social media sites, and by device viewing; as well as comparing it with other channels such as email, paid search and or advertising;
- Competitor Social Landscape provides audience engagement information across the key social media channels and compares with competitors;
- Content Insights, which promises the ability to see which content is driving traffic from each social channel, at the title / URL level; and
- Social Engagement Analytics, which gives an overview of the increase or decline in the number of 'engagements' by social channel. This includes shares, likes, clicks, +1s, and tweets at the individual content level; as well as trends over time.
The company, which was founded by Ray Grieselhuber in 2010 and has offices in Japan, saus it plans to continue adding to the suite, as it has recently to its Competitor Insights Suite with the addition of Competitor Discovery.
CEO Grieselhuber says the Suite was developed to help brands understand how their social media efforts contribute to revenue, adding: 'Marketers need to be able to connect all marketing data to see the full effect of campaigns on revenue, conversions, and traffic.'
Web site:
www.ginzametrics.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
