AOL Expands Fourthwall Data Deal

Online news and content provider AOL has expanded its relationship with TV data collection and analytics specialist Fourthwall Media, to provide viewer information from around two million US households and 90 designated market areas.

The FourthWall partnership is one of a number used by AOL to provide an assessment of viewing patterns and help clients optimise their ad spend. AOL does this through a patented viewership scoring metric called tRatio, which is integrated into its video buying platform and assesses how well each TV network, daypart and program matches the client's customer target.

Dan Ackerman, Head of Programmatic TV at AOL Platforms, comments: 'Data and the activation of data through automated platforms is at the center of our strategy, particularly in television. We are thrilled to expand our partnership with a key data partner in FourthWall Media, providing raw, second-by-second, matchable viewing data to enable more narrowly targeted brand messages within TV programming and ultimately drive measureable business outcomes.'

Web sites: www.aolplatforms.com and www.fourthwallmedia.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.