Lightspeed GMI Launches Quick Turn Insights

In the US, WPP-owned online specialist Lightspeed GMI has launched Quick Turn Insights, a solution it claims can provide 'authentic feedback' in 24 hours.

The tool offers access to a database of pre-screened consumers providing fast feedback for client projects. Using the firm's respondent validation solution Honesty Detector, Lightspeed GMI says it ensures that only quality engaged respondents can participate in studies. Surveys can also include features such as digital media files and open-ended questions.

David Shanker (pictured), the firm's CEO , The Americas, comments: 'Our clients asked us for a solution that would allow them to gather insights through a combination of survey questions and digital media - Quick Turn Insights delivers a distinctive way to connect them with consumers for today's needs.'

Web site: www.lightspeedgmi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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