Research and technology provider Instantly has appointed Carla Bourque as General Manager of its Automated Sample solution, which provides real-time access to millions of profiled respondents.
Instantly, which was previously known as uSamp, offers an audience and insights platform giving researchers and marketers immediate access to consumer and other data. The firm is based in Los Angeles, with offices in the United States, Europe and Asia.
Bourque (pictured) joins from marketing automation and analytics firm Smartify, where as CEO she was responsible for overall operations and managed a cross-functional team including sales, client services, marketing and engineering. Prior to that, she held senior management roles for marketing analytics companies including: Buddy Media (acquired by Salesforce), Say Media (formerly Six Apart), Nielsen Online, Catalina Marketing, Rapt (acquired by Microsoft) and Jupiter Media Metrix (acquired by comScore/Nielsen).
As the head of Instantly's Automated Sample solution, Bourque will lead the team into new areas of market growth and innovation. CEO Alan Gould comments: 'Carla's strong background in igniting sales, marketing and business development for high-growth analytics and technology companies makes her well suited to transform our advanced proprietary Automated Sample technology into an industry-wide solution.'
Web site: www.instant.ly .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.