New Agency Offers Neuroscience Approach to Branding

In London, two branding veterans have set up a new company called WeAreFearless, using consumer neuroscience to help clients understand brand partnerships, experiences and storytelling.

Set up by former Mars Brand Manager and Octagon MD Garry Dods and Jonathan Owen, CEO of brand experience agency Energy Marketing Group, the firm offers a science-driven model to understand how humans' visual cognitive system and stimuli from the physical environment can contribute to the creation of more 'human centric' brand engagement strategies.

Commenting on the launch, Dods said: 'When you consider that up to 90% of human decision-making is unconscious and emotionally driven, there's a huge opportunity to reinvent a new model. I'm excited that WeAreFearless is bringing a bold new approach by harnessing the power of people's passions with the latest thinking in consumer neuroscience.'

Web site: www.wearefearless.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.