Creston and Future Foundation Pair Up

UK-based companies Creston Group and Future Foundation have partnered to combine the former's market research and neuroscience services from its ICM Unlimited, Marketing Sciences Unlimited, and Walnut Unlimited companies, with the latter's consumer trends and insight offer.

Future Foundation draws on proprietary quant and qual research to help clients anticipate, measure and apply future trends, while its nVision trend service is used to deliver tailored consultancy services such as trend mapping, innovation, scenario planning, segmentation and training. This offer will be combined with Creston Group's market research and neuroscience services for both companies' clients, as well as for joint pitching opportunities. For joint activity, Future Foundation will trade as Future Foundation Unlimited.

Barrie Brien, Creston's Group CEO, says the partnership will provide clients with a 'unique insight' into current and future consumer behaviour. Christophe Jouan, CEO of Future Foundation, says Creston's work in research technology will help his firm tap into its network of more than 200 trend spotters in more than 70 countries.

Web sites: www.creston-unlimited.com and www.futurefoundation.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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