Disney Names Consumer Products Team Director

In the US, The Walt Disney Company has promoted Leslie Ferraro to the position of Director of its Consumer Products division.

A sixteen-year company veteran, Ferraro (pictured) most recently served as Walt Disney Parks and Resorts' EVP, Global Marketing, Sales, and Travel Operations, responsible for leading the marketing and sales teams and developing consumer campaigns worldwide. Since joining the firm in 1999 as Director of Marketing for Theme Parks and Resorts, she has held a number of marketing leadership positions including SVP of Global Marketing Strategy and New Business Initiatives, and VP of Marketing for Disney Regional Entertainment. She also served on the Hong Kong Disneyland Board of Directors. Earlier in her career, she held various senior-level marketing positions at McCann-Erickson, Johnson & Johnson and SmithKline Beecham.

In her new role, Ferraro will oversee a global operation that delivers products - from toys and apparel, to books and fine art. She takes over the position previously held by Bob Chapek, who now serves as Chairman, Walt Disney Parks and Resorts.

She reports to Chairman and CEO Robert Iger, and Chief Operating Officer Thomas Staggs, and the latter comments: 'During her tenure at Parks and Resorts, Leslie was known for driving results and inspiring her teams to even greater achievements. She has a deep understanding of our brands and franchises, as well as a solid vision for how they fit into the global consumer marketplace, both of which will serve her extremely well as she leads the Disney Consumer Products team into the future.'

Web site: www.thewaltdisneycompany.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.