Razorfish Hires Global Data Chief

Digital agency group Razorfish Global has appointed former Gravity4 exec Samih Fadli as its first Chief Intelligence Officer, based in Seattle and leading its fast-growing Data Intelligence Practice.

Fadli will report to Global CEO Tom Adamski and will serve on the Global Leadership Team. Most recently leader of global engineering and programmatic capabilities across DSP, real-time bidding and the AppCenter at Gravity4, Inc., he worked earlier in CTO and related roles at ecommerce platform Grid Dynamics, Accenture / Microsoft joint venture Avanade, Infosys Technologies, and Satyam Computers.

In his new role, he is charged with rapidly expanding capabilities in areas such as predictive marketing and data visualization, audience management, advanced segmentation and real-time automation. He will also lead the global deployment of multi-touchpoint customer data platform the NEXUS Operating System. Razorfish Global is part of the Publicis.Sapient platform within media services giant Publicis Groupe, and within this wider framework Fadli will work closely with leaders across SapientNitro, Rosetta and DigitasLBi, building on partnerships with the likes of Adobe, Microsoft, Google, IBM and Oracle.

Adamski says of the appointment: 'Data is the most critical ingredient for business transformation because it allows us to offer clients both human benefit and business impact. Finding the right leader for this role has been one of my highest priorities, and I'm thrilled to welcome Samih to the Razorfish Global team. He brings more than 20 years of global leadership experience and an exceptional track record of managing large, integrated teams across ad tech, data mining and analysis, ecommerce, digital, media and Silicon Valley hi-tech organizations.'

The division has 4,500 team members in 42 offices worldwide and is online at www.razorfishglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.