WPP's Always to Acquire Marcoms Agency 3ree

WPP is acquiring Singapore-based marketing agency 3ree through its field marketing, retail audit and mystery shopper specialist firm Always Marketing Services. Terms of the deal have not been disclosed.

Founded in 2010 by Tan Li Li and Isabel Cheong, 3ree offers a range of services - from creative conceptualisation, design and layout services, localization, print management, digital marketing, event
management, sourcing and production of marketing premiums, to logistics fulfilment.

The firm will be integrated into Always, which has a network of 90+ offices throughout China and is majority-owned by J. Walter Thompson. Always offers trade marketing, including retail audits, mystery shopping and market intelligence; retail marketing including in-store activation and retail environment designs; and shopper marketing, including point-of-sale design, events and road shows.

In Greater China, WPP companies have a revenue of US$1.5 billion and employ 15,000 people, and WPP says this latest acquisition marks a further step towards its goal of developing its networks in fast-growth markets and sectors.

Web sites: www.wpp.com , www.alwaysmkt.com and www.3ree.com.sg .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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