WPP companies Kinetic and GroupM are to acquire a majority stake in French out-of-home (OOH) specialist Poster Conseil. Terms of the deal were not disclosed.
Following the acquisition, Poster Conseil will continue to be led by CEO Xavier Sorato. The Paris-based company provides media planning and buying services, planning and measurement technologies and insight into changing consumer behaviour relating to OOH and digital out-of-home (DOOH) advertising. Through a partnership with research firm Iligo, it has also developed new methods and approaches for studying trends of mobility, analysing the brands marketing targets, and assessing all sites hosting digital display offers. The firm employs 25 people and for the year ended 31st December 2014 had consolidated revenues of EUR 9.8m.
WPP companies in France (including associates) collectively generate revenues of around US$800m and employ approximately 5,000 people.
Web sites: www.wpp.com and www.posterconseil.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.