RealityMine Hires TNS Exec for Expansion Down Under

UK-based mobile research technology firm RealityMine has appointed former TNS Director Jonathan Briggs as MD of Australia, based in its Sydney office.

Briggs worked at TNS for more than a decade, most recently as Global Director, Next Generation Solutions TNS Connect. Before this he worked at Ipsos and Hall & Partners.

RealityMine is headquartered in Manchester, UK, and already has offices in New York, Los Angeles, Chicago and Silicon Valley. The firm offers researchers access to opt-in panellists regarding their daily behaviour, while passively collecting and analysing their digital activity across devices including mobile phones, tablets, PCs and smart TVs. Six weeks ago it announced it was expanding its syndicated service to 20 new markets worldwide; had secured rights to the TouchPoints name from UK professional body the IPA; and had hired the co-founders of USA TouchPoints, Jim Spaeth and Alice K. Sylvester.

CEO Garry Partington (pictured) comments: 'We are excited to be expanding in this vibrant market and are fortunate to have an individual such as Jon leading our efforts. Jon has a strong track record in partnering with clients to identify and act upon emerging consumer behaviour as a means of getting closer to underlying motivations and context. Plus he knows the Australian market intimately'.

Web site: www.realitymine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.