WPP's Kantar Media has acquired a stake in digital media intelligence specialist BIScience, which specialises in cross-channel and global digital media monitoring, planning and optimization. Terms of the deal were not disclosed.
BIScience's flagship AdClarity platform enables users to make strategic decisions across display, video, mobile web, mobile apps and social media channels. The new partners will tap into the daily monitoring and tracking of over 500,000 unique publishers and mobile apps across 22 million publisher pages worldwide, and monthly monitoring and tracking of over 14.5 million campaigns across more than 35,000 ad platforms.
Kantar Media says the collaboration brings a number of new services to clients, including expansion to new channels and the uncovering of behavioral and contextual competitor targeting in more than 120 countries. In addition, clients will be able to take advantage of competitor insights within the programmatic advertising industry, including share of voice (advertiser, publisher, campaign, creative and mediator), impressions and ad spend, unique publisher audience and traffic data, aggregated RTB rates, and ad platform usage.
Kfir Hod Moyal, CEO and co-founder of BIScience, comments: 'With our shared global reach, dedication to delivering strategic media intelligence insights and focus on innovating cross-platform and programmatic measurement, Kantar Media represents an ideal partner for us. There is a dire need in the marketplace for the continual evolution of digital measurement. Working with Kantar Media will enable us to address those needs'.
Web sites: www.kantarmedia.us and www.biscience.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.