Cross-Device Launch for AudienceScience

AudienceScience has launched ASci Signature, which it describes as 'the first true cross-device targeting solution'.

The new tool makes use of integrated DMP and DSP capabilities within the company's Helios Enterprise Advertising Management System, which allows advertisers to store and analyze on- and off-line data, build proprietary audiences and target them in real time, all within a single closed-loop system.

ASci Signature joins multiple devices to a single anonymous user, providing three key benefits: the ability to cap individuals' exposure to a campaign across channels; custom-tooled matching algorithms and data from cross-device partners to ensure the highest matching probability across the Americas, EMEA and APAC; and the ability to leverage existing desktop segments for mobile media execution.

Chief Product Officer Tim Barnes comments: 'Until now, waste and ad replication across channels have been widely accepted by marketers, despite the very clear negative impact. Even with the latest technological advancements, brands and their agencies were relying on guesswork when it came to frequency and targeting strategies... ASci Signature makes it possible for brands to use all of the data available, across all channels, to deliver a harmonious ad experience'.

The firm is online at www.audiencescience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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