Daily Research News Online

The global MR industry's daily paper since 2000

MFour Debuts Ad Validation and Feedback Tool

August 5 2015

In the US, mobile research firm MFour Mobile has introduced a tool called MediaMatch 360, which integrates media matching technology with measurement techniques for rapid feedback on ads, broadcasts and videos.

MFour Debuts MediaMatch 360Founded in 2001, Costa Mesa, CA-based MFour uses GPS technology to collect information at the 'point of emotion', allowing clients real-time insights into audience experience; and also offers the Surveys On The Go app, giving access to an all-mobile panel.

MFour says the new tool validates consumer exposure, and tests recall and behavior 24/7 through its all-mobile Smartphone panel, helping clients to check total ad exposure and survey panelists in real-time.

The solution offers three features:

  • AdMatch - to validate exposure by region, age and gender; measure ad recall and overall appeal; and monitor behavior shifts
  • VideoMatch - measuring source and video content exposure, and gauging effectiveness against competitors; and
  • RadioMatch - to gauge on-air talent with follow-up surveys; validate music exposure by region, age and gender; and measure drive-time media consumption against the competition.
The firm is online at www.mfour.com .

All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online