Lightspeed GMI Hires for Senior BizDev Role

In the US, WPP-owned online specialist Lightspeed GMI has appointed Michael Krameisen as Director of Business Development. He joins with more than 25 years' business development experience gained in the marketing research industry.

Most recently, Krameisen (pictured) had the same job title at online qual platform and MROC specialist VisionsLive, and before this he spent more than six years at Research Now, latterly as Director, Client Development for the Southern Region. Earlier, he held senior positions at InsightExpress, Ipsos and Nielsen, and he worked client-side at The Dannon Company.

In his new position, Krameisen is tasked with strengthening Lightspeed GMI's customer base, while developing new lines of business across the US. He reports to David Billicic, VP of Business Development, who comments: 'Michael is a great addition to our expanding team. His experience in and understanding of the marketing research industry coupled with his ability to create truly collaborative relationships will create value for our clients'.

Web site: www.lightspeedgmi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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