UK-based LivingLens is integrating its video data mining and analytics platform with advanced cognitive services from German firm Market Logic, to help extract meaning from its video content, and combine it with other consumer-facing data sources such as survey and social media data.
The deal deepens an existing relationship - LivingLens' video options are already embedded in Market Logic's offering. Now the latter's cognitive services can be used to analyze results from all structured and unstructured data sources including video, giving a 360 degree view of the consumer. The alliance also includes joint marketing and technical alignment of the companies' roadmaps to allow for continued integration and product enhancements.
According to Market Logic CEO Kay Iversen (pictured, with ball): 'When a marketer watches a video of a consumer using their brand, they need to see the related findings from other usage and attitude research for context. Conversely, when a marketer is reviewing facts about consumers from primary and secondary research reports, it's great to reference compelling video content that brings this evidence to life. LivingLens have fantastic technology and a great roadmap. The new alliance will enrich our users' experience by applying deeper analytical techniques to all content to inspire consumer-driven marketing decisions'.
LivingLens CEO Carl Wong comments: 'With their blue chip portfolio of world leading consumer brands and expertise in cognitive services, Market Logic is an ideal partner for LivingLens... We will help their clients to see and hear what consumers are saying, doing and feeling'.
Market Logic is venture backed with headquarters in Berlin and operations across Europe and North America, and a web home page at www.marketlogicsoftware.com . LivingLens, which announced this week it had raised £1m in a Series A round of funding, is online at www.livinglens.tv .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.