Full Launch for 'Small Data' Platform Findyr

Findyr, a technology platform allowing companies rapid access to 'hyper-local micro data and content' from around the world, has launched out of beta.

Findyr says it offers a 'peer-to-peer labor marketplace', which it compares to Uber and Airbnb, but is perhaps most usefully described as a kind of 'off-line search engine' - users of the Findyr app get their tasks via the digital interface but go off to find information, perform surveys and take photos or shoot videos to return to the clients.

Requests are usually answered within 48 hours, and the company says it 'validates the data or content provided to the user' by means of GPS checking and a user rating system. Clients can approve or reject any response received, and findyrs only get paid once their submissions are approved. Prices start at 'a couple of dollars per survey and $10 per video'. Tasks conducted to date range from assessing the selection and pricing of confections at various retail outlets in eight countries in Latin America to the supply of video content to a major broadcast network in a region where it had no bureau.

The firm announced its beta launch in 2014 and recently closed additional funding, bringing its total to date to $2.5m. CEO and founder Anthony Vinci says the platform plugs gaps in knowledge with tangible, real-world micro-data and content: 'A few well placed, unique and new data points can sometimes tell you more than even the most heavy-duty Big Data sets. Small data may be a single picture or video or a few key surveys or those other perfectly placed and chosen data points that provide immediate insight'.

Web site: www.findyr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.