Former Ipsos Exec Joins AYTM as COO

In San Francisco, DIY online MR specialist Ask Your Target Market (AYTM) has hired former Ipsos exec Dr. Jonathan (JD) Deitch as its first Chief Operating Officer.

AYTM offers access to a panel of millions of US consumers to allow selection of research respondents based on their psychographic and demographic characteristics. Users can design a survey using up to six question types, images and video, launch it and view responses. In addition, the company offers analytics tools to dissect and understand the data, as well as access to a team of researchers and project managers.

Deitch (pictured) joins from Ipsos, where he served as SVP, Global Sampling Operations, having previously worked there as SVP, Respondent Access and Engagement, in charge of an 80+ person team. Earlier, he was European Head of Research and Analytics at The NPD Group, and he held senior positions at Pentagon Federal Credit Union and Customer Insites.

In his new role, Deitch is responsible for the day-to-day business of AYTM, overseeing sales, service and operations. He reports to CEO and co-founder Lev Mazin, who comments: 'Our company is all about an unparalleled customer experience as well as innovative approaches to market intelligence, and JD brings a wealth of knowledge in these fields. We are thrilled to have him join our team and help accelerate the execution of our market research vision'.

Web site: www.aytm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.