Change of CEO for Searchmetrics

Berlin-based social media analytics specialist Searchmetrics has appointed Volker Smid as Chief Executive Officer, replacing Tom Schuster who has left the company.

Searchmetrics has offices in Berlin, San Mateo, New York, London and Paris, and offers search and content performance services. Its historical database spans seven years and contains more than 250 billion pieces of information such as keyword rankings, search terms, social media links and backlinks. This database also includes global mobile and local data covering organic and paid search, as well as social media.

Smid (pictured) joins from Holtzbrinck Publishing Group, where he has been the Head of Digital & Technologies for the past eighteen months. Before this, he spent six years at Hewlett-Packard as Managing Director for Germany, and earlier he was President EMEA and Asia Pacific at Novell. During his career, he has also held senior roles at Parametric Technology, POET, and prompt Medizinische Informationssysteme GmbH. He replaces Schuster, who had been in the CEO role for the past three years.

Marcus Tober, company founder and CTO, comments: 'Our objective is to develop Searchmetrics as a worldwide brand and to become a truly global company. In recent years, we have grown Searchmetrics to over 200 employees and five locations, and generate half of our sales in the USA. Together with Volker Smid, the aim is to consolidate growth and to accelerate our international expansion'.

Web site: www.searchmetrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.