Adsquare Launches DIY Audience Management Platform

German mobile audience data and targeting specialist adsquare has launched a self-service mobile-based audience management platform (AMP), allowing advertisers to create their own audience segments.

Founded in 2012, adsquare uses real-time location data for audience targeting and programmatic advertising, partnering with ad networks, publishers and global exchange platforms to offer access to modelled audiences.

With the new AMP, advertisers can select data from different providers, create their audiences by combining data points, and activate these via their preferred buying platform. As well as pre-defined audience templates, the AMP enables users to tailor audiences for individual brands' needs. Recently signed-up data providers include Acxiom, Eventful, Experian, Nokia HERE and The Weather Channel.

COO Sebastian Doerfel (pictured) comments: 'In today's programmatic environment, data is as important as media itself. The addition of mobile and off-line data creates new challenges for advertisers. Our Audience Management Platform enables advertisers to effectively navigate the tsunami of data that's available for mobile programmatic advertising and provides marketers a truly holistic view of their customer'.

Web site: www.adsquare.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.