comScore Rolls Out Syndicated Cross-Media Measure

comScore has announced the US roll-out of its syndicated measurement solution Xmedia, which promises 'a total view of the consumer measuring content consumption across all digital platforms and TV in a single tool'.

Users can use the 'first of its kind' syndicated product to analyze unduplicated, incremental and overlapped audience reach and engagement across platforms, comScore says. This allows them to put together media packages that combine properties from TV and digital media. The company says it is also working with clients to deliver campaign performance metrics as a part of the Xmedia product suite, enabling the planning, execution and optimization of cross-media content and campaigns.

CEO Serge Matta (pictured), who mentioned the forthcoming launch in a results statement in May, comments: 'TV measurement has grown more complex over the past decade as it became possible for people to view content on their own terms and on their own time. At the same time, digital media has rapidly expanded from the PC to mobile to an increasing number of connected devices in the home. Putting these pieces together in a measurement system that accounts for all the ways content is consumed today is no small feat, and completely different rules of engagement are required. We're excited to be the first company to help the industry rewrite these rules by delivering what our clients have long been asking for: a comprehensive and granular cross-platform measurement system that combines TV and digital audiences'.

Details are online at www.comscore.com/xmedia .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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