Aarki Adds Big Data Analytics to App Marketing Platform

In the US, interactive ad technology company Aarki has added big data analytics capabilities to its app marketing platform, to help clients to target and optimize their ad placements.

The company is headquartered in Mountain View, California, with offices in Beijing, Los Angeles, Manila, New York City, Tokyo and Yerevan, and uses proprietary machine learning technology to build and target ads.

The new big data analytics capability includes data storage, real-time retrieval and analysis, insights generation and behavioral forecasting. A user's historica behaviour is used to develop a dynamic user model, which can then forecast their propensity to install a particular app. Results are used to develop ad targeting rules to decide when and where an ad should be published for maximum impact, while Aarki analysts help optimize ad performance by deciding whether or not to bid on an inventory and, if so, how much.

CEO Sid Bhatt (pictured) comments: 'The introduction of big data analytics to our portfolio allows us to improve the quality and accuracy of our user profiles. This capability combined with superior machine learning enables Aarki to provide even greater ROI to app marketers across every app category'.

Web site: www.aarki.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.