Firefish Adds Director

In London, independent agency Firefish has hired Steve Banks as a Qualitative Director focused on financial services.

In addition to its London HQ, Firefish has offices Amsterdam, New York & Singapore. It launched as a qual agency in 2000 and added quant division TheNumbersLab a decade later. It also boasts a kids and family specialist, The Pineapple Lounge, and an in-house insight films specialist, Firefilms.

Banks (pictured) brings thirteen years' industry experience, most recently from Jigsaw Research which he joined in 2010. Before this, he spent five years at Illuminas and then two at Clear Ideas, the marketing strategy consultancy owned by M&C Saatchi.

Firefish Head of Talent Andy Bloor says the group already has 'some great financial services experience under its belt' and is excited to bring Banks in to bolster it. 'With his years of qualitative experience and strategic brand planning skills, we are in a great position to help our clients build and develop brands that will help people at, arguably, some of the most important moments in their life'.

Web site: www.firefish.ltd.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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