i-view Opens Facility in Poland

London-based viewing facility firm i-view has opened a new operation in the centre of Warsaw, Poland through a partnership with full service local agency Stratega Research.

Founded three years ago, i-view is part of the Five Research network which includes Fieldbox and European partners Estudio Silvia Roca in Spain and LatAm (with studios in Barcelona, Madrid, Sao Paulo and Mexico City), and Viewpoint Europe In Germany (with studios in Frankfurt and Hamburg).

The Warsaw facility is located in a renovated historic building, between the Palace of Culture and the Saxon Gardens. Built on one floor, it offers access to two focus group viewing studios with a moveable wall, as well as the latest technology. According to i-view co-founder Bob Qureshi, this will be the most central and most technologically advanced facility in Poland, sited just a five minute walk away from the Royal Route. Lukasz Wdowiak, Stratega's Business Development Director, adds that as part of Five Research, the new facility will provide a 'seamless' European and global offer.

Commenting on the launch, Qureshi says: 'We want clients to feel this is a natural extension of the successful design theme and facility layout we created in London and more recently with Viewpoint Europe in Hamburg'.

Web sites: www.i-viewlondon.com and www.strategaresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.