Fractal Analytics Buys AI Specialist Imagna

San Mateo, California-based advanced analytics provider Fractal Analytic has acquired artificial intelligence start-up Imagna Analytics. Terms of the deal were not disclosed.

Imagna offers a personalized targeting platform called AdPersonix, which helps eCommerce companies unify multiple data sources (web, mobile etc) and create a single profile and context for each customer. The firm was founded in 2012 by Prashant Warier (pictured), who previously spent a year at Fractal Analytics as Director, Optimization Services and Solution Development, and worked earlier as a Senior Research Scientist at SAP.

Through the acquisition, Warier re-joins Fractal Analytics as Chief Data Scientist. CEO and co-founder Srikanth Velamakanni comments: 'AI is fundamentally changing the way analytics is produced and consumed and I am delighted to have Prashant lead our business and clients in this emerging area'.

Earlier this year, Fractal Analytics acquired Mobius Innovations, strengthening its Customer Genomics solution for hyper-personalized marketing.

Web sites: www.fractalanalytics.com and www.imagnaanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.