Virtual Incentives Hires for New West Coast Office

Fishkill, NY-based Virtual Incentives has hired former FocusVision exec Michelle Andre as its first Vice President of Marketing, based in a new west coast office in Oregon.

Andre (pictured) was Director of Marketing at global MR technology company FocusVision, having held the same title at survey and reporting tool provider Decipher when the company was acquired in January. Prior to this, she spent five years leading marketing first for the Napa Valley Opera House and then for San Francisco's Merola Opera Program. She holds a master's degree in Integrated Marketing Communications from Golden Gate University and BAs in Communications and in Art from Santa Clara University.

In her new role, she will be responsible for developing and executing strategic marketing communications programs for the company, working closely with the management team to ensure marketing goals align with organizational objectives.

CEO Jonathan Price comments: 'Michelle has strong experience in all levels of strategic communications and marketing, and we're excited for her to get started on developing a comprehensive, measureable action plan for us as we continue to grow. Her experience in the market research space will definitely benefit us in that segment of our business'.

Virtual Incentives provides Visa virtual accounts and Visa Reward Cards using a prepaid platform powered by a customizable virtual solution, for the market research, consumer promotions and employee rewards spaces. With offices around the country, including New York and Atlanta, Georgia, the company is online at www.virtualincentives.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.