Ad measurement firm iSpot.tv, and attribution specialist TVSquared have jointly launched a solution which they say will enable brands to understand the impact of TV advertising on sales, within hours of a commercial airing.
iSpot.tv tracks and measures national TV advertising activity in real-time. Its proprietary technology platform decodes and fingerprints all elements of every national TV ad across 111 TV networks and matches metadata from ads to digital signals across Facebook, Twitter, YouTube and the major search engines. TVSquared offers a same-day television attribution analytics platform to enable brands and agencies to increase ROI and improve the performance of TV advertising campaigns.
As part of the partnership, iSpot.tv will integrate its API into TVSquared's ADvantage platform, which runs spot-by-spot, minute-by-minute analysis that allows advertisers to access campaign performance data. Using the combined tools, advertisers can link the airing of a TV ad directly to sales activity within hours of its airing.
Calum Smeaton (pictured), CEO and founder, TVSquared, comments: 'There is no shortage of long-tail studies that vaguely say, Your ad ran and your sales were lifted as a result. But to this point - and thanks to this joint solution - there has never been a faster, more accurate way to measure the ROI of an ad airing on television'.
Web sites: www.ispot.tv and www.tvsquared.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.