Experian Rolls Out Marketing Suite in France, Spain and Germany

Information solutions giant Experian Marketing Services has rolled out its data-driven Marketing Suite in France, Spain and Germany, to help local clients deliver consumer campaigns in any channel, via any device.

Earlier this year, the firm upgraded the suite, with the addition of new predictive functionality which integrates real-time identity and intelligence data to help optimize campaign performance - all powered by Experian's massive consumer database.

The platform enables marketers to better understand campaign impact, and profile and segment customers to create deeper levels of insight. Through the service, clients can also interact with customers via more personalised messages, while generating data on the impact and customer reaction to different campaigns.

Stephane Baranzelli (pictured), MD, Experian Marketing Services, EMEA, comments: 'Today, data and insight are the most valuable tools marketers can have. Using and analysing data to truly understand your audience, what they like and what they expect, is crucial to being able to deliver the kind of personalised and engaging experience that consumers require.'

Web site: www.experianplc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.