Latinum Launches Multicultural Consumer Data Tool

In the US, member-based advisory company the Latinum Network has launched a platform called the Shared-Cost Insights Accelerator, through which companies can access data about America's multicultural consumers.

The company helps 100+ corporate members and more than 250 brands reach their most influential consumers through a shared-cost network model. Its proprietary solutions include VozLatinum, a bilingual online community and panel used for network-wide and custom client research; and the Multicultural Knowledge Center, which provides users with proprietary syndicated research.

SVP of Products and Research Andy Hasselwander says the new service has been designed to help members get the 'richest possible picture' of the consumer. It offers a searchable data warehouse containing 'every' question and response the organization has ever fielded, and web reporting tools that allow access to every shared cost question ever fielded. Additionally, the offer includes a full service custom quant and qual research group staffed by a team of in-culture, native speaker researchers.

Co-Founder Michael Klein says the library of searchable insights should be 'an essential first step before any of our members perform their own custom research'.

Web site: www.latinumnetwork.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.