Cross-screen data management platform provider Lotame has appointed Alex Sibois as Managing Director Asia Pacific, based in Singapore and with a seat on the executive leadership team.
Lotame's DMP helps clients harness audience data to improve marketing and other business decisions - including the identification of most valuable customers, and targeting of prospects with similar profiles.
Sibois (pictured) will report directly to CRO Kevin Kohn and will drive sales efforts and business growth across the APAC region. He has spent the last fifteen years in London, working for firms including Cision Global Solutions and Vibrant Media, and between 2010 and 2014 was VP Business Development for web software firm Sien Solutions, leading audience acquisition and monetisation strategy across the globe and in key markets and helping to grow it into a multi-million dollar company. Since then he has advised a number of companies including consultancy firm Xpandeo, where he is a Director. He holds a technical degree in Biology from the Dijon University in France.
Lotame CEO Andy Monfried welcomes Sibois' 'proven track record as a leader and strategist', while Kohn says he will be 'instrumental in accelerating our very aggressive development plan, especially with marketers and agencies in APAC'.
Web site: www.lotame.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.