Go2mobi and Pixalate Link for Viewability Measures

In Canada, mobile audience targeting platform Go2mobi has partnered with mobile ad intelligence provider Pixalate, to reassure clients that their ads are being seen by real people.

Through the partnership, Go2mobi's proprietary engine, which filters for elements such as impression fraud, auto-reloading and IAB crawlers, will be combined with Pixalate's ad analytics technology across mobile web and in-app. The integrated service aims to spot and remove fraudulent non-human traffic before advertisers see it. In addition, the alliance will use Pixalate's proprietary viewability measurement tools to ensure advertisers are buying 'eyes-on-ads'.

Tom Desaulniers, President and founder of Go2mobi, commented: 'What we're seeing is that fraud is not a simple or straightforward issue to tackle. Fraudulent traffic tactics are constantly evolving and so it's critical that we work with a cutting-edge threat-intelligence company like Pixalate to provide a comprehensive anti-fraud solution for our clients.'

Web sites: www.go2mobi.com and www.pixalate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.